Slide is and Idea! It’s a concept! It’s a behaviour tool We don’t call it an app when we talk amongst ourselves.
Its an idea that was conceived a couple of months back while in conversation with an experienced bunch of app and concept developers in Korea. From there stemmed SLIDE, an idea that offers you content at your fingertips. Content that is carefully selected and presented to ensure what you read is interesting, fun and makes you smile.
Our partner publishers have shown keen interest in collaborating with us as the market is cluttered with informaton and content, but this idea of SLIDE brings to you all in one where communication meets the right consumer in the right way.
We let the user choose his categories of interest and only share with him or her the content that they wish to be exposed to. A perfect portal for consumers and publishers as what gets shared , gets consumed and both stand to benefit.
With backgrounds in marketing and advertising, we have delved deep into the Indian consumer insights before the conception of this idea and at each step streamlined to maintain that the experience is ultimate and non intrusive. Its an experience of content : promotional and curated reaching the end user at his or her ease. Bridging the gap!
A little more on who we are:
India Business Head
With a 7 years + experience in the advertising and marketing field, worked with agencies like Ogilvy and Mather, Leo Burnett, Hakuhodo Percept and Wieden Kennedy. The brands worked on have been over a gammot of categories like FMCG, Telecom, Apps, Mobile, Automobiles . To name a few : Vodafone, Dabur, Yakult,Toshiba,Maruti,Suzuki, LINE, Motorola, Audi, Eicher, Coca Cola,Asahi and so on.
Worked closely with research teams for consumer insight mining and generating 360 IMC campaigns for the brands worked on including ATL/BTL/Events/OOH/PR/Celebrity utilisation and Digital. Have worked with clients with little or nil presence in India and strtuctured the same for a seamless workflow . Branding and strategy have been core areas of expertise. The adrenalin rush is challenges and the app market is next on list…the word is ‘EXPERIENCE’ and out to create that for the consumer.
Studied local markets Tier 1 and Tier 2 for product development insights and worked on guerilla marketing techniques. Great passion for content…Been a freelance writer for lifestyle magazine and being an ex journalism student, writing and reading is food for soul.
A Digital Marketer at work and a tech explorer at heart. Experience across digital space has been with clients like Audi, Canon, Honda, Schneider Electric, Suzuki, Indigo and Interglobe that have been really active and tapped the digital meets tech potential to the maximum. With a 4 year experience with CS Direkt Events and Exhibitions and Wieden + Kennedy the experience across fields with a thread of technology has been very interesting.
A background of engineering and marketing allows for a lot of acceptance to ideas and the power of conversion to execution. The App market in India feels very exciting…it is booming but the scope to bring in edge is still high. ‘INNOVATION’ in experience is my aim here.
What excites me is the ever growing field of innovation, the technologies coming to India and the world opening up its doors to make tech globally come around together... allows enough room for out of the box ideas to take shape and integrate well with brands’ marketing activities.