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Dr Alison Bailey Professor of Farm Management
Undergraduate Programmes Agribusiness and Food Marketing (BAFM) Commerce (Agriculture) (BCom(Ag)) Commerce (Agriculture & Professional Accounting) Land & Property Management (Rural, Urban) Commerce – Majors in: Global Business, Marketing, Accounting and Finance, Food and Resource Economics, Supply Chain Management, Hotel and Tourism Management Agriculture/Agricultural Science
People Alison Bailey (Programme Director, BCom (Ag)) Nic Lees (Programme Director, BAFM) Birgit Schulze-Ehlers (Global Business) Sue Trafford (Food Supply Chains) JD van Heerden (Finance) Katie Bicknell (Economics)
BCom(Ag) & BAFM Preparing graduates for leadership in farming and agribusiness Bachelor of Commerce (Agriculture) Input Supplies On farm production Processing Bachelor of Agribusiness and Food Marketing Distribution Retailer Consumer Themes: production, supply chain management, marketing, accounting and finance, economics and markets, valuation, environment, human resources Adapted from Nic Lees, 2016
Students and Learning Students – Rural backgrounds – Urban – International Learning – Commerce rather than science – Context based teaching – Field trips – Guest speakers – Practical work requirement
Programme Structure Made up of 24 papers (courses) – 8 per year over three years – Some core – Remaining electives Plus a period of practical work – BAFM 18 weeks – BCom (Ag) 30 weeks
Bachelor of Agribusiness and Food Marketing Degree developed in conjunction with leading agri-food companies.
Bachelor of Agribusiness and Food Marketing International Trade and Global Business Supply Chain Management Management of Plant and Animal Production Systems Agribusiness Management Bachelor of Agribusiness and Food Marketing Agri-Food Marketing Economics, Finance and Law Food Processing, Quality and Innovation
Global Business 30% of NZ’s GDP from exports Business development Project management 50% of exports from food & forestry International relationships are key to NZ’s success Foreign Direct Investment Global partnerships International Mergers & Acquisitions Far beyond export! Source: Source: MFAT MFAT 2017 2017
Supply Chain Management Controlling the flow from point of production to point of consumption across many firms globally Logistics activities account for 815% of a nation’s GDP, SCM activities account for 80% Taught with a ‘system’s view’ Simulations, games, case studies, in-class and online Strong links with industry and jobs Supply Chain Strategy Customer Satisfaction Channel Integration Production Operations Supply Chain Management Logistics Operations Physical Flow Supply Chain Networks Performance Measures Measures
Marketing a broad field Branding International marketing B2B & B2C Social Marketing Promotions Services Marketing Industry specific New Product Development Marketing Research Sales Management Retailing Consumer behaviour Courses Research – From concept to analysis and write-up Product design project
Finance An industry need for: Agri-sector Investment Analysts Agri-sector Financial Risk Managers Agri-sector Accountants The Bloomberg Financial Markets Lab provides students with a wealth of data that can be tracked, downloaded and analysed.
Economics, Ag & Food Systems Profit Maximisation: Crop 2000 1500 Does maximum output equate to maximum profit? Is it worthwhile farming when you’re making a loss? What is the profit maximising combination of enterprises? What is the least cost combination of inputs Total cost (Px.X) Total rev. (Py.Y) 1000 500 0 0 2 4 6 8 10 12 Fertiliser Average Costs: Pork 160.00 140.00 120.00 100.00 80.00 60.00 40.00 20.00 0.00 AFC AVC ATC MC 0 00 00 00 00 0 0 0 0 0 0 0 0 0 0 00 2 4 6 8 10 12 14 16 18 2 0 Piglets